Add warmth, shine, and vibrant depth to your hair with Dark & Lovely Fade-Resistant Rich Conditioning Hair Color in Rich Auburn. This permanent hair color is specially formulated for textured hair, delivering rich, radiant auburn tones that resist fading for up to 8 weeks.

Infused with nourishing ingredients like shea butter, avocado oil, and olive oil, this formula not only colors but also conditions your hair, leaving it soft, smooth, and full of life. The deep-conditioning treatment helps protect your strands before, during, and after coloring, minimizing damage and maximizing shine.

Whether you're covering grays or enhancing your natural shade, Dark & Lovely Rich Auburn offers full coverage with a luminous, fade-resistant finish.

Key Features:

• Permanent rich auburn hair color.
• Fade-resistant for up to 8 weeks.
• 100% grey coverage.
• Formulated for textured & natural hair.
• Infused with shea, avocado & olive oils.
• Deep-conditioning treatment included.
• Adds softness, moisture, and shine.

How to Use:

1. Preparation

• Ensure hair is clean and free of oils or styling products.
• Apply petroleum jelly around your hairline and ears to prevent staining.
• Wear the gloves provided in the box.

2. Mixing the Color

• In a well-ventilated area, mix the Color Creme and Developer in the applicator bottle.

3. Applying the Color

• Apply the mixture to dry hair in sections, starting at the roots and working towards the ends.

4. Processing Time

• Allow the color to develop for:
• 30 minutes if you have natural hair.
• 20 minutes if you have relaxed hair.

5. Rinsing

• Add a little warm water to your hair and lather the color mixture.
• Rinse thoroughly until the water runs clear.
• If the color mixture gets into your eyes, rinse quickly with water.

6. Conditioning

• Apply enough After-Color Conditioner to saturate hair.
• Massage into hair and leave on for 3 minutes.
• Rinse with warm water.

Get bold, vibrant red hair with Dark & Lovely Rich Conditioning Hair Color in Red Hot Rhythm (376). This fade-resistant formula nourishes and strengthens hair for long-lasting shine and softness.

💡 Key Features

• Vibrant Red Hue: Achieve a bold, copper-red shade that complements various skin tones.
• Fade-Resistant: Maintains color intensity for up to 8 weeks.
• Moisture Seal Technology: Locks in moisture to keep hair hydrated and shiny.
• Nourishing Ingredients: Contains argan oil and vitamin E to help protect and hydrate hair.
• Easy Application: Non-drip formula ensures a mess-free coloring experience.

🧴 What's Included

• Cream Developer.
• Permanent Hair Color Cream.
• Moisture-Rich Conditioner.
• Applicator Bottle.
• Plastic Gloves.
• Instruction Sheet.

How to Use:

1. Preparation: Put on gloves and conduct a strand test.
2. Mixing: Combine the cream developer and color cream in the applicator bottle.
3. Application: Apply the mixture to dry, unwashed hair, starting from the roots and working through to the ends.
4. Processing Time: Leave on for 30 minutes if you have natural hair or 20 minutes if you have relaxed hair.
5. Rinse: Rinse thoroughly with warm water until the water runs clear.
6. Condition: Apply the moisture-rich conditioner, leave on for 3 minutes, then rinse.

Dark & Lovely Conditioning Hair Color 377 – Sun Kissed Brown is a fade-resistant, permanent hair color that delivers rich, natural-looking brown tones with a radiant, sun-kissed finish. Formulated with Moisture Seal Technology, this nourishing hair dye helps protect and condition both relaxed and natural hair during the coloring process.

Infused with hydrating ingredients like argan oil and vitamin E, it helps maintain softness, strength, and shine. Ideal for covering gray or refreshing dull tones, this easy-to-apply cream formula offers vibrant, long-lasting results with minimal damage.

Perfect for anyone seeking salon-quality color at home, Dark & Lovely 377 ensures healthy-looking, moisturized hair with every use.

🧴 How to Use Dark & Lovely 377 – Sun Kissed Brown

Prep Your Hair

• Start with dry, unwashed hair.
• Apply petroleum jelly around your hairline to prevent staining.
• Put on the gloves provided.

Mix the Color

1. Squeeze the Color Cream into the Developer Bottle.
2. Close and shake until fully blended.

Apply the Mixture

• Part hair into sections.
• Apply the mixture starting at the roots, working toward the ends.
• Make sure all strands are fully saturated.

Process the Color

• Leave the color on for:
• 30 minutes for natural hair
• 20 minutes for relaxed hair
• Do not exceed the recommended time.

Rinse Thoroughly

• Add a little warm water to lather, then rinse until the water runs clear.

Condition & Finish

• Apply the Moisture Seal Conditioner included in the kit.
• Leave on for 2–3 minutes, then rinse thoroughly.

✅ Pro Tip: Always perform a patch test 48 hours before full application to avoid allergic reactions.

Dark & Lovely Rich Conditioning Hair Color 378 – Honey Blonde

Discover the radiant, warm, golden tones of Dark & Lovely’s Honey Blonde (No. 378), a permanent hair color that delivers salon-quality results at home. Enriched with Moisture Seal Technology, this fade-resistant cream deeply conditions while coloring, leaving hair silky, shiny, and luxuriously soft.

✨ Key Benefits:

• Vibrant honey blonde shade with warm amber flecks. 
• Fade-resistant formula that locks in radiant shine for up to 8 weeks.
• 100% gray coverage with conditioning cream that nourishes as it colors.
• Infused with Argan Oil, Vitamin E, and a blend of fruit oils (shea, avocado, olive) for intense moisture and protection. 
• Easy “no‑drip” jelly‑smooth formula for neat, comfortable application.

👩🔬 Who It’s For:
Perfect for both relaxed and natural hair types, and ideal for anyone seeking a luminous blonde look with added nourishment. Whether refreshing your color or covering grays, this kit delivers vibrant results without compromising hair health.

Included in the Box:

• Color Cream & Developer (cream‑to‑liquid mix for smooth application).
• Moisture-Rich Conditioner infused with fruit oils.
• Applicator bottle, gloves, and easy-to-follow instructions.

Achieve luminous, healthy-looking blonde results with Dark & Lovely’s nourishing, fade-resistant formula—perfect for a radiant transformation at home.

Dark & Lovely Rich Conditioning Hair Color 382 – Midnight Blue

Make a bold statement with Dark & Lovely’s Midnight Blue (382) permanent hair color. This rich, vibrant shade offers intense color payoff while deeply conditioning your hair, thanks to the innovative Moisture Seal Technology.

Formulated to provide long-lasting, fade-resistant results, this nourishing cream color covers gray hair completely and leaves hair feeling soft, shiny, and healthy. Perfect for natural and relaxed hair types, the non-drip formula ensures easy application with minimal mess.

Infused with argan oil, vitamin E, and a blend of fruit oils, it helps protect your hair from dryness and damage during the coloring process, delivering vibrant, salon-quality color from the comfort of home.

Key Benefits:

• Deep, vibrant midnight blue shade.
• Fade-resistant for up to 8 weeks.
• 100% gray coverage.
• Conditioning formula with moisture-locking ingredients.
• Non-drip, easy-to-apply cream.
• Suitable for all hair types.

Achieve an unforgettable, eye-catching look with Dark & Lovely’s rich, conditioning Midnight Blue hair color.

Dark and Lоvеlу Тоtаl Rераіr 5 Оіl Моіѕturіsеr is expertly formulated wіth Аfrісаn Ѕhеа Вuttеr to nourish your hair for long lasting moisture.

This all-in-one nourishing formula will fight these 5 соmmоn рrоblеmѕ оf Аfrісаn hаіr: drуnеѕѕ, rоughnеѕѕ, brеаkаgе, stіffnеѕѕ, аnd dullnеѕѕ.

The 5-in-1 oil moisturizer is lightweight and does not weigh your hair down. Dark and Lovely Total Repair 5 Oil Moisturizer will leave your hair visibly moisturized, softer, stronger, silkier, and shinier.

Benefits of the Dark and Lovely Total Repair 5 Oil Moisturizer: 

This Dark and Lovely Total Repair 5 Oil Moisturizer is infused with African Shea Butter to moisturize and nourish your hair.
Our Dark and Lovely Total Repair 5 Oil Moisturizer combats dryness, roughness, breakage, stiffness, and dullness and leaves your hair smooth, soft, and with a heathy shine.

African Shea Butter instantly moisturises and nourishes hair, restoring its smoothness and shine. 

How to Use:

• Роur а ѕmаll аmоunt іntо hand and massage gently into hair.
• Do not rinse out.
• Style as desired.

• Apply a generous amount to the palms of the hands.  
• Apply to the roots and ends of hair, then gently massage into the scalp, making sure that the dry sections are well covered.  
• For instant conditioning, leave it on for 2 minutes. 
• Rinse well. 
• Style as desired.

DAX Hair Shaper Hair Paste 3.5oz – Strong Hold, Natural Finish

Achieve effortless style and long-lasting control with DAX Hair Shaper Hair Paste 3.5oz. This versatile hair paste provides a strong hold without stiffness, allowing you to shape and mold your hair with ease while maintaining a natural, flexible finish. Perfect for all hair types, DAX Hair Shaper adds texture and definition to your look, whether you want a sleek style or a tousled, casual vibe.

Formulated for all-day hold and easy restyling, this hair paste is ideal for shaping fades, taper cuts, waves, and everyday styles. The creamy formula won’t flake or leave residue, ensuring your hair stays soft and manageable. Keep your style sharp with DAX Hair Shaper Hair Paste.

Key Benefits:

• Strong hold with flexible, natural finish.
• Adds texture and definition
• Suitable for all hair types and styles.
• Non-flaky, non-greasy formula.
• Easy to apply and restyle throughout the day.

How to Use:
Apply a small amount to dry or damp hair. Work evenly through hair, then style as desired. Reapply to refresh the hold anytime.