Achieve bold, rich color with Dark & Lovely Fade-Resistant Rich Conditioning Hair Color in Jet Black (371). Specially designed for textured hair, this permanent hair dye delivers intense color and deep moisture in one easy step. Infused with nourishing ingredients like shea, avocado, and olive oils, it conditions and protects while coloring—leaving your hair shiny, soft, and healthy-looking.

This fade-resistant formula locks in vibrant color and covers 100% of greys for up to 8 weeks. Whether you're refreshing your natural black tone or going darker, Dark & Lovely ensures radiant, long-lasting results without compromising hair health.

Key Features:

• Permanent jet black color (#371).
• Fade-resistant for up to 8 weeks.
• Enriched with shea, avocado & olive oils.
• Deep conditioning for softness and shine.
• 100% grey coverage.
• Specifically formulated for textured hair.

Dark & Lovely Conditioning Hair Color 377 – Sun Kissed Brown is a fade-resistant, permanent hair color that delivers rich, natural-looking brown tones with a radiant, sun-kissed finish. Formulated with Moisture Seal Technology, this nourishing hair dye helps protect and condition both relaxed and natural hair during the coloring process.

Infused with hydrating ingredients like argan oil and vitamin E, it helps maintain softness, strength, and shine. Ideal for covering gray or refreshing dull tones, this easy-to-apply cream formula offers vibrant, long-lasting results with minimal damage.

Perfect for anyone seeking salon-quality color at home, Dark & Lovely 377 ensures healthy-looking, moisturized hair with every use.

🧴 How to Use Dark & Lovely 377 – Sun Kissed Brown

Prep Your Hair

• Start with dry, unwashed hair.
• Apply petroleum jelly around your hairline to prevent staining.
• Put on the gloves provided.

Mix the Color

1. Squeeze the Color Cream into the Developer Bottle.
2. Close and shake until fully blended.

Apply the Mixture

• Part hair into sections.
• Apply the mixture starting at the roots, working toward the ends.
• Make sure all strands are fully saturated.

Process the Color

• Leave the color on for:
• 30 minutes for natural hair
• 20 minutes for relaxed hair
• Do not exceed the recommended time.

Rinse Thoroughly

• Add a little warm water to lather, then rinse until the water runs clear.

Condition & Finish

• Apply the Moisture Seal Conditioner included in the kit.
• Leave on for 2–3 minutes, then rinse thoroughly.

✅ Pro Tip: Always perform a patch test 48 hours before full application to avoid allergic reactions.

Dark & Lovely No-Lye Conditioning Relaxer Regular Kit is expertly designed to deliver smooth, silky-straight results while maintaining hair strength and health. Enriched with nourishing ingredients like shea butter and vitamin E, this no-lye relaxer system conditions the hair during the relaxing process to prevent dryness and breakage. Ideal for normal hair textures, it helps achieve long-lasting straightness, softness, and shine.

Perfect for at-home use, this complete kit ensures salon-quality results with a protective, moisture-rich formula that leaves hair looking and feeling beautifully relaxed and healthy.

Use the relaxer strength recommended for your hair type: Regular for normal hair and Super for coarse or resistant hair.  Not suitable for children.  To avoid hair loss and breakage, skin burn, or damage, do not use on hair that has been permed or straightened with any products containing thioglycolate.

✅ For best results, wait at least 6–8 weeks between relaxer applications.
❗ Do not use on irritated or damaged scalp.

• Apply a generous amount to the palms of the hands.  
• Apply to the roots and ends of hair, then gently massage into the scalp, making sure that the dry sections are well covered.  
• For instant conditioning, leave it on for 2 minutes. 
• Rinse well. 
• Style as desired.

Dark and Lovely Anti-Breakage Oil Moisturizer is expertly designed to repair fragile and breaking hair to restore strength, softness, and shine. This 10 times less breakage *oil moisturizer is infused with germ oil and Ceramides to nourish your hair, leaving it with a healthy-looking shine.

Dark and Lovely Anti-Breakage Oil Moisturizer is specially designed by our African hair experts to deliver the best daily care for your hair.

Benefits:

• Dark and Lovely Anti-Breakage Oil Moisturizer is infused with Wheat Germ Oil and Ceramides for intense nourishment and repair.
• Dark and Lovely Anti-Breakage Oil Moisturizer repairs fragile, damaged, and breaking hair.
• The Dark and Lovely Anti-Breakage Oil Moisturizer strengthens hair nourishes hair, leaving it with smooth, soft, and shiny hair.

How to Use:

• Pour a small amount in your palm, rub hands together, and apply throughout hair.
• Do not rinse out.
• Comb through and style as desired.

Get extra-moisture for your hair and scalp with the ultimate care of Moisture Plus Collection, that will give bouncy shine to your hair while protecting your sensitive scalp.

Featuring almond oil and moisture seal-technology, this formula helps capture moisture into each strand and boost shine. For very dry and dull hair. 

Dark & Lovely Braid Spray Hair Softener is the best daily care your hair and scalp deserve with the Dark & Lovely collection, specially designed by our African skin & hair experts. 

Dark and Lovely Conditioning Braid Spray, infused with Vitamin E, moisturizes and refreshes your hair, keeps braids looking fresh, and helps to protect your natural hair against breakage. Spray directly onto hair and scalp.

Benefits:

• Infused with Apricot oil and Vitamin E.
• Moisturises and refreshes your hair.
• Keeps braids looking fresh.
• Helps to protect your natural hair against breakage.
• Spray directly onto hair and scalp.

Keep your braids beautiful! Enriched with apricot oil and a UV filter, this conditioning spray will polish your braids and preserve them from drying out. For braids.

Dark & Lovely Detangling Cream from install to takedown and everything in between, Dark and Lovely now offers a range of products designed to make wearing a protective style easier than ever. Dark and Lovely for Protective Styles tackles the issues with the three major phases of a protective style- after installation, during the wear of the style, and the take down for healthier-looking hair. Try all four- Tension Tamer, Cleansing Water, Hair Refresher and Detangling Cream. Packaging May Vary.

Benefits:

• Detangle while softening and conditioning your hair.
• With Avocado and peppermint oil - No Dyes No Mineral Oil No Petrolatum.
• Take care of your protective hair style with Dark and Lovely.
• Redefine care for all your favorite protective styles: Faux Locs, knotless braids, crochet braids, crochet styles, u-part wigs, lace front wigs, weave, sew-ins, box braids, twist, bantu knots, and so much more! Dark & Lovely has you covered, for protective styles from straight to 4C hair.

How to Use: Use Buildup Breakup when removing your protective style. Apply generously to the root and work to ends of hair during take down. Comb to detangle hair then leave-in for 5 minutes to deep condition before washing with Cleansing Water.